The Boomtown Story:

Hi, my name is Dana Precious. I grew up in Muskegon and went to Michigan State University. After graduation, I couldn’t find a job, so I left for Los Angeles. I spent many years working as an executive at film studios, but I always wanted to get back to my beloved Muskegon. Finally, I mustered the courage, packed up my son, and moved home. Pretty much the first thing I asked was, “Where do I get toilet paper around here?” Turns out, you didn’t, you drove for miles. I thought, heck, I know about organic food, I know about beer and wine. The rest I’ll figure out.
My son says Boomtown Market is, “Like industrial Muskegon had a love child with funky L.A.” I think he’s right and I’m hoping you’ll like the result. Oh, and why am I calling my market Boomtown? Cause that’s exactly what Muskegon is right now, it’s booming. I’m so happy to be a part of it all.